Merchandising

Most merchandising takes place in the Modern Trade and is about making sure your product is always available for your customers whenever they want to buy it. Retail analysts estimate that billions of dollars of sales are lost each year simply because brands are not on sale where and when they are needed.

This is where IQFM Ackermann can help – by providing a quality service to deliver perfect availability with perfect compliance to the customers’ head office agreements.

We deliver in two ways:

1. With teams of people working and being paid by the hour, who represent a number of different producers during a single store visit

2. Via our MerchandisingPlus™ model, where we employ people full-time to work as “junior” sales representatives for a single client – travelling from store-to-store. In the MerchandisingPlus™ model our people are not just arranging products on shelf, but provide real added-value at a cost effective price by: [1] order-taking and advising on product range, [2] providing stores with new product information, [3] actively organizing in-store promotions, [4] taking care of good in-store relations, and [5] controlling all centrally agreed distribution and display agreements

Merchandising in the Traditional Trade is usually part of a sales and distribution campaign.  (See Sales)