The number of shops and kiosks in the Traditional Trade is huge - and so is the potential profit. Producers know however that they can only maximise their influence and their profit through direct (face-to-face)...
Most merchandising takes place in the Modern Trade and is about making sure your product is always available for your customers whenever they want to buy it. Retail analysts estimate that billions of dollars...
The consumer often needs help to choose between products and often needs to be encouraged to try a new product or service for the first time.
IQFM Ackermann has a long established reputation for data collection, management and analysis. Key data includes distribution by SKU, availability, facings and share of space - primary and secondary display.
Mystery shoppers help explain how, why and where consumers buy and what they think about the level of service they receive. IQFM Ackermann checks retail stores, restaurants, fast food chains, banks, petrol...
Experience has taught us that time consuming and/or complicated POSM installations are something the clients' own personnel rarely have time for. (Equipment is frequently lost when delivered direct to...
Our core service is ACTIVE selling - where we recruit, train, manage and control teams of sales people. Some clients however prefer a more PASSIVE role for the agency - where day-to-day "front-line" personnel...
Sales skills are fundamental to the success of all IQFM Ackermann activities and sales training is central to all our projects. Around 60% of our sales training is provided to our own sales people - and...
With an in-depth knowledge of the structure of the retail trade and a database of over 100,000 shops, IQFM Ackermann helps producers develop their sales systems.
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