Tobacco

BAT controlled big cities with its own sales force whilst towns and more rural areas were serviced by wholesalers. Distribution, availability, inventory levels and display were very poor in the wholesaler... 

We were very satisfied with the co-operation with IQFM. They achieved our main goals and helped minimize the negative impact of excise changes in June 2009. 

We are proud to have had such an outstanding working relationship with IQFM for more than two years. This co-operation has undoubtedly strengthened our position in the market.