Ferrero

Research data confirmed a big opportunity for the installation of Tic Tac display stands in shops serviced by the client's sub-wholesalers.  IQFM was employed to supply a team of 30 Sales Advisers to visit over 22,000 stores in 9 weeks.  With a strike rate (order to call ratio) of over 60%, we placed more than 13,000 new display stands, increasing their presence from 7% of shops to over 70%.

We successfully employed IQFM to visit 25,000 new shops that were not covered either by our own sales force or by our distributors.  They achieved the distribution goals we gave them, realising a strike rate of over 70%.  We were very satisfied with their whole approach.  We plan to use them again in the future.

Mr. Luc Poniewiera, Marketing Director.