Cadbury Wedel

The potential universe for chocolate products in Poland is over 100,000 shops and kiosks.  Cadbury Wedel were looking for a quick and effective solution to increase their coverage to the levels of their competitors.  We were employed to supply 80 sales people to visit 15,000 shops every two weeks. The Key Performance Indicators focussed on growing product distribution, product availability, inventory levels and the quality and quantity of product display - and within just four months we had more than doubled sales volumes. We worked on this project for over two years.