Bols Vodka

Having already achieved product distribution of over 90%, the key to Bols' future growth lay in [1] creating higher stock pressure from building higher inventory levels, and [2] in transforming the visual impact in-store to give consumers fewer reasons NOT to buy.  IQFM was therefore invited to recruit a team of 100 Sales Advisers to visit 10,000 shops every week in the 3 months leading up to Christmas - and within 10 weeks we had achieved the required "Golden Merchandising Standard" in 75% of all stores visited.  Space devoted to the Bols product range increased by more than 300%.