Having already achieved product distribution of over 90%, the key to Bols' future growth lay in [1] creating higher stock pressure from building higher inventory levels and [2] in transforming the visual...
BAT controlled big cities with its own sales force whilst towns and more rural areas were serviced by wholesalers. Distribution, availability, inventory levels and display were very poor in the wholesaler...
The potential universe for chocolate products in Poland is over 100,000 shops and kiosks. Cadbury Wedel were looking for a quick and effective solution to increase their coverage to the levels of their...
Research data confirmed a big opportunity for the installation of Tic Tac display stands in shops serviced by the client's sub-wholesalers.
The key to ice cream sales is to have branded freezer cabinets in the biggest and best stores - and Nestle needed more stores, fast.
Pillsbury's original Business Plan limited coverage to the Modern Trade. They had decided that distribution to the Traditional Trade would be too complicated and ultimately uneconomic.
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