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SALES
Tactical (short-term) Projects; Strategic (long-term) Projects;
Car Sales – for cash; Van Sales - ambient or refrigerated;
Transfer Order Selling; Seasonal Turbo/Blitz Campaigns
Distribution Drives; Tele-Marketing Solutions;Traditional Trade & Modern Trade; B2B & B2C
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PROMOTIONS
In-store Promotions; Product Demonstrations;
Animations; Food Sampling – hot & cold;Shopping Mall/Street Promotions;
Leafleting Campaigns; Roadshow Activities;
Special Events out-of-store;Retail Staff Education Programmes
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MERCHANDISING
Planogram & Compliance Control;
Maximising Visual Impact; POSM Placement;Improving Product Visibility & Product Availability;
Category Management & NPD Implementation;
Collection of EPOS Data; Data Collection & Analysis;Modern Trade & Traditional Trade
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PRIZE WINNERS!
The "Field Marketing & Brand Experience” awards ceremony takes place in London every autumn. In 2008 we won the title “International Agency of the Year” for our Polish sales projects with Kraft Foods, Kruszwica and Energizer and we were again prize winners in 2010 for our customer acquisition (PAYBACK) work with The Metro Group
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ACTIVE SELLING
Following a successful pilot scheme in June 2011, IQFM is now supplying teams of people to the non-food departments of Real Hypermarkets. The result is extra sales, which we realize through a carefully chosen, well-trained and well-managed team of sales presenters/merchandisers.
We work with customers to improve their market share and sales volumes, supplying them with teams of people that we recruit, train, manage and control. Established in 1996, we are experienced, professional and enthusiastic - and our customers tell us we are very cost-effective.
We aim to lead the Polish field marketing/BPO industry by offering clients: [1] top-level customer service [2] operational expertise and [3] exceptional results.
Historically our service has focused on face-to-face selling, but we are now also running campaigns that integrate telesales and the internet.
Sales81 projects for 47 clients
Merchandising41 projects for 25 clients
Promotions @ point-of-sale116 projects for 31 clients
Trade Audits29 projects for 16 clients
Mystery Shoppers12 projects for 6 clients
POSM Installations12 projects for 6 clients
HR/Payroll Services0 projects for 0 clients
Sales Training11 projects for 4 clients
Sales Consultancy6 projects for 6 clients
FMCG205 projects for 54 clients
Food122 projects for 31 clients
Drink26 projects for 5 clients
Tobacco31 projects for 6 clients
Spirits10 projects for 5 clients
Health & Beauty16 projects for 8 clients
SERVICES78 projects for 22 clients
Insurance1 project for 1 client
Banking17 projects for 3 clients
Telecoms28 projects for 8 clients
Retail27 projects for 8 clients
Traditional Trade190 projects for 50 clients
Modern Trade128 projects for 29 clients
OTHER CHANNELS54 projects for 14 clients
Fashion Trade / Jewellery2 projects for 1 client
Consumer Electronics14 projects for 3 clients
DIY9 projects for 4 clients
Agros Nova14 projects 2004-2010
British American Tobacco3 projects 2001-2004
Chipita6 projects 2010
Era12 projects 2004-2010
Euro RSCG4 projects 2009-2010
Ferrero11 projects 2002-2009
Icon Live2 projects 2010
Imperial Tobacco18 projects 2006-2010
Kompania Piwowarska6 projects 2001-2010
Kärcher3 projects 2007-2010
Kraft Foods9 projects 2007-2010
Procter & Gamble4 projects 2004-2008
Real3 projects 2009-2010
San Disk10 projects 2005-2010
Sygma Bank7 projects 2007-2009
- See all






